Our Inspiration

The Authenticity Institute and the Authenticity Alliance are inspired by George Hatsopoulos and his company, Thermo Electron (now Thermo Fisher.)

Also like most technology companies, Thermo Electron's main assets were some intellectual property and some core competencies about that property. Like most technology companies, Thermo had lots of bright people who kept coming up with new ideas for new ways to apply those assets and competencies in new markets and new applications.

Unlike almost all other technology companies, Thermo actually succeeded in pursuing most of those good ideas for new markets bubbling up from within the enterprise.

George Hatsopoulos

1927 – 2018

As is typical when someone in such a company presents an idea to the CEO, George Hatsopoulos would ask the brainstormer to write up a plan and submit it to him. The Hatsopoulous difference was in what was done with the plans. Most companies either put the plans in a file labeled something like “ideas to pursue when we have the time and resources,” or else they attempt to implement them as “intraprises” _ effectively, - new operating units within the company, adding new complexity to the organization chart.

Avoiding the brainstorm graveyard

Whether the plan gets put aside or an intraprise is attempted, the result is typically the same: the
brainstormer and their team gets frustrated and quits, often trying to pursue the plan in their own
startup, in which case litigation often ensues.

Here's what Thermo’s management did differently...

If Dr. Hatsopoulos and his team, including his brother John, thought the plan was good, they’d tell the brainstormer: We are going to fund a new company. You will be its CEO. We will license our technology to your new company, we will provide engineering services to your new company, we will be its venture capitalist, bank, landlord, law firm, and ad agency.

George and John Hatsopoulos

But it will be your company to run. As your venture capitalist we expect to own a high majority stake in your company, but you and your team members will also own a stake. You may pursue your markets as you see fit, and when you are successful you may take the company public, which can make you wealthy.

The results were amazing. At one time over twenty Thermo spinoff companies were listed on public stock exchanges. Collectively the Thermo companies gained market share in all parts of the industries they served. Analysis has shown that Dr. Hatsopoulos is responsible for the creation of more economic value than Thomas Edison.

Applying Hatsopoulosophy

In addition to the plans we’ve generated internally, we’re sure to generate lots more from our team members. We using PKI Done Right to solve the many problems caused by the pervasive lack of privacy, security and accountability in the world’s information infrastructure. Our intellectual property and core competencies will enable our Authenticity Enterprise to become the premier providers of AuthenticityTM in online spaces.

We will manufacture Authenticity by the ton. We are in the business of quietly building a complete new online environment while building a buzz about the need for the new environment. We generate the buzz by calling attention to the problems solved by our PKI called the Authenticity Infrastructure and the application of that PKI in the InDoorsTM Infrastructure.

Most startups identify a specific need in a specific niche in an established market, and meet that need with a product or service. For every thousand of those there is one Apple, Micro Soft, Quantum (AOL) or Authenticity Institute that builds both a need and also builds that which meets the need. The Authenticity Infrastructure, part of the Quiet Enjoyment Infrastructure, presents an InDoor™ real estate layer on top of the Internet, built upon measurably reliable identities and digitally signed occupancy permits. As you are much better off living in a residence than in a cardboard box by the side of the public roadway, precisely the same principle applies to non-physical facilities.

We look forward to working with you to apply your marketing experience in serving a particular industry or community, to solve that industry’s or community’s inauthenticity-borne challenges.